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Our data privacy and protection policy, according to the latest EU GDPR.

The narratives approach is a powerful new way for feedback to be used in organisations, but important principles need to be in place for their use, to help protect respondents' anonymity and confidentiality....

Below are the key data privacy principles of the Collective Navigator™ / Team Equity™ default configuration (some client-specific design variations may be implemented, further detail below):

  • The invitations for feedback are sent via an anonyous link, and therefore the respondents cannot be identified.

  • All narratives are therefore contributed on an anonymous basis, and no contact information of the respondents (name, emai address etc.) are kept.

  • A moderator (typically from Human-Equity Ltd, depending on the languages) checks the narratives for any references that may inadvertently give the identity of the respondent away. 

  • Only when chosen by the respondent is their identity revealed to the feedback subject, via an invitation question in the survey asking whether they wish to share the narrative via email in order to create a dialogue with the leader. 

  • Only the individual leaders can consult the narratives on the results dashboard that concern them, via a personalised access password.

  • An option to see the overall patterns of the narratives for all leaders can be selected on the results dashboard (i.e. the dot plots - see the dashboard for descriptions), but without any of the narratives.

The default Collective Navigator / Team Equity™ feedback design is where a group of leaders or stakeholders invite feedback narratives for their wider communitiy of colleagues. The same anonymous invitation link can be used as many times as the respondents wish, in the interest of giving regular feedback and providing diverse narratives in the varying contexts of everyday life. 

Client variations for the feedback process might be a more closed 360 team feedback invitation (where colleagues give mutual feedback), through a managed invitation list or a general organisational feedback invitation through narratives (packaged in our Collective Navigator™ platform design). For the former the process can be chosen by the client Narratives are then stated in the instructions to the participants, should not to include named references to colleagues or themselves (since the narratives are intended to be published on a dashboard).   

For those projects that do require the management of personal invitations (e.g. from an email list) further detail can be provided on request regarding the GDPR obligations on:

  1. What personal information we collect

  2. How we collect it

  3. What we use it for

  4. How we keep it secure

  5. Whether we share it with third parties

  6. Any controls users have over data that is stored

Public Narrative Landscapes - open community conversations

For any public narrative projects (for example "Climate Change and the Future of Work"), all participants ​will be asked for their confirmation of permission to publish their narrative text (or voice) to the public narratives dashboard.


If 'No' is selected, the narrative text/voice content will not be published to the dashboard - only the meta-data (e.g. location of the entries on the interpretation questions) will be displayed, and inclusion in the theme (semantics) analysis.

For any further enquiries on data privacy and security, please contact

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